MARKETING COMMUNICATION IN HEALTH CARE AS ONE OF THE COMPONENTS OF C-MIX

Jana Bellová

Profese online 2009, 2(4):176-185 | DOI: 10.5507/pol.2009.017  

This theoretical study deals with the categorization of types of communication in health care as one of the major parts of C-mix. That is the base for marketing strategy of the health care providing institution in question that is crucial for functioning in open market economy as well as in mixed economy. It is therefore necessary to characterize the individual communication categories within the health care providing institution, understand their importance and based on that manage them strategically.

ASTHMA BRONCHIALE - EDUCATIONAL IMPACT ON THE INDIVIDUAL, SCHOOL ENVIRONMENT AND INFLUENCE ON SCHOOL ACTIVITIES

Jan Chrastina, Danuška Tomanová, Jana Marečková

Profese online 2009, 2(4):186-199 | DOI: 10.5507/pol.2009.018  

The goal of the presented article is to describe possible educational impact of asthma. The article defines asthma as a cause of health disadvantage and is focused on detecting the impact of the illness in a question on educational process. The basic ground for that was the diagnostics of the current situation using the methods of comparison and the compilation of the available educational, scientific and special education literature and using previous educational experience of the authors, which were a subject a critical team debate. Using the subsequent brainstorming the authors defined the fields in need of monitoring - the school environment, the...

THE EFFECT OF HORMONE REPLACEMENT THERAPY ON POSTMENOPAUSAL WOMEN

Zuzana Melichaříková, Ludmila Reslerová

Profese online 2009, 2(4):200-210 | DOI: 10.5507/pol.2009.019  

Aim: The authors' aim was to find out attitude of women to the solution of complications that are connected with the estrogen deficit, their interest in the hormone replacement therapy (HRT)and their knowledge of the risks related to undergoing the HRT.Methods: Research investigation was based on anonymous questionnaires of women in climacterium.Results: Acquired data are interpreted in tables and confronted in discussion.Conclusions: The purpose of investigation is positive attitude of women to HRT that is used in connection with severe hot flashes and sleep disorders. The women indicate breast cancer as the main risk relating to taking of HRT.

PARENTS´ AND NURSES´ EXPERIENCE OF HOSPITALIZATION OF CHILDREN ACCOMPANIED BY PARENTS

Andrea Páleníková, Radka Bužgová

Profese online 2009, 2(4):211-222 | DOI: 10.5507/pol.2009.020  

The goal was to find out the experience of nurses and parents of hospitalization childrens with parents. The inquiry was conducted using the qualitative research method. Furthermore, data were collected via non-standardized interview, the participants were selected using the snowball sampling method. Three basic coding categories of investigated experiences were identified: care, help and support, and hospital's care and treatment measures.The nursing staff pointed out negative aspects of their own work which related to insufficient psychological support for parents as well as hospital staff, performing treatment or diagnostic procedures in the...

NURSES IN THE PROCESS OF DECISION MAKING OF ONCOLOGICAL PATIENTS

Alica Slamková, Ľubica Poledníková, Andrea Čižmáriková

Profese online 2009, 2(4):223-233 | DOI: 10.5507/pol.2009.021  

This work focuses on solving the nursing diagnosis "Decisional Conflict (specify)" 000 83. It focuses on decision making related to health care in patients with the oncological disease. In our work we focus on the independent nursing interventions that help the patients in the decision-making process. To set the interventions and outcomes of nursing care in the conflict decision making, we used the chosen sets from the NIC (Nursing Interventions Classification) and NOC (Nursing Outcomes Classification) nursing classification systems; then we verified their use in practice. The aim of our research was the creation and verification of the nursing management...

Recenzia vysokoškolskej učebnice - Ošetrovateľstvo teória a vedecký výskum

Martina Tomagová

Profese online 2009, 2(4):1-4 | DOI: 10.5507/pol.2009.016